Darussalam Group of Companies
On the surface, profit is a word that is easily defined: to make money. In reality, however, this definition is incomplete. In a world that is being radically reshaped by sweeping forces of change from technological innovation and globalization to resource scarcity, climate change and public health challenges;how companies make money is just as important as how much money they make.
Without question, profits are the engine that propels a business organization forward. But the blind pursuit of profit at all costs is untenable. It is essential that we make money in the right way. After all, if communities suffer as a result of a company’s actions, those returns are not sustainable.
Today, a company’s profits are inextricably tied to the prosperity of its consumers, customers, employees, communities and society writ large. More than ever before, profitability and sustainability are synonymous.
Business organization should embrace this new way of doing business. Profitable companies of the 21st century will be those that align the needs of their business with the needs of the world around them.
With this in mind, Darussalam Group of Companies looked out across the food and beverage landscape nearly a decade ago and charted a new course. We recognized a simple truth: there is profit in purpose. Sustainability is not something to support with the profits we make, but rather a path to delivering profitability. Weaving sustainability into the fabric of our organization is a way to help future-proof our business for the changing world around us.
At Darussalam, we focus on three pillars of sustainability: Human, Environmental and Talent. We are working to improve the nutritional profile of our products and offer a wider selection of nutritious foods and beverages in response to growing consumer demand. We are striving to reduce our impact on the environment and conserve natural resources, reducing our operating costs in the process. And we are continuously investing to build a diverse and engaging culture inside Darussalam that allows us to attract the next generation of talent we need to propel our Company forward.
These three pillars form the foundation of what we call Performance with Purpose, and they help to drive our financial results. It is how we will position our business for sustainable long-term growth and contribute to solving broader challenges that impact each and every one of us.
We are a company that takes great pride of our past, but we are also keenly focused on our future. We will leverage technology to enhance customer’s shopping experience, while offering products that customer wants, in a clean and convenient environment.
On behalf of the Board of Directors, we thank the management, all employees who wholeheartedly developing the Company grow continually throughout the time past and we wish to thank the shareholders, customers, business allies, stakeholders and both public and private sectors in giving us their support and we will be adhered to business running in prudence, transparent, honest and fair to all parties under the good corporate governance forever.
Dato’ Haji Mohamed Nijamudeen Bin Ibrahim